关键词: 联觉思维, 设计原则, 篮球运动鞋

Abstract: In this study we have carried out series of product case study and analysis using synesthetic thinking in various product designs. The influence of objective feelings and subjective consciousness of consumers when experiencing products on their purchase desire is discussed from the perspective of consumers, and the aesthetic and prominent principles of synesthetic thinking in product design are summarized. Our study then focused on the study the application of synesthetic thinking in show designing. By showing the design of the main function of the shoes on the appearance.We aimed to effectively promote the penetration and movement of feelings, making consumers form synesthetic feelings based on the feelings of the appearance and the objective feelings generated after experiencing the shoes, and generate cognitive migration. By rationally using synesthetic thinking to correlate the function and appearance in shoe designing, consumers would accurately grasp the characteristics and main functions of shoes at first glance and this better conveyance of product information will certainly stimulate the purchase desire of consumers in a more effective way.

Key words: synesthetic thinking, design principles, basketball shoes