关键词: 云云鞋, 鞋类, 设计, 羌族文化

Abstract: With the economic development and improvement of people's living standards, the current footwear market homogenization and plagiarism follow the phenomenon is very serious. Such products have been unable to meet the needs of consumers or the development of the industry itself. At present, the footwear market consumption direction needs to be further developed and refined. A lot of space in the original design area needs to be developed. China's traditional culture is the source of original design inspiration and bright Qiang’s clothing culture is one of the important components. Therefore, based on a comprehensive study of the patterns, colors, production techniques and Qiang nationality’s cultural connotations, analyzing on the typical cases of the application of Yunyun shoes in the design of modern shoe clothing and sums up the rules of its application. At the same time, according to the characteristics of shoe design method, the paper puts forward the concrete scheme of applying Qiang elements such as Yunyun shoes to modern footwear design, and draws manuscripts or makes physical objects by the corresponding methods. All is to provide a feasible way for the traditional national elements to be used in shoe design, and to develop the original shoe design market.

Key words: Yunyun shoes, footwear, design, qiang culture