Leather Science and Engineering ›› 2019, Vol. 29 ›› Issue (05): 72-75.doi: 10.19677/j.issn.1004-7964.2019.05.014

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Significance of the Leather Logo in Online Sales

  

  1. The College of Light Industry, Textile and Food Engineering , Sichuan University, Chengdu 610065, China 
  • Published:2019-10-12 Online:2019-10-12

Abstract: This paper investigates the labeling effect of leather logo in online sales by conducting a questionnaire survey on the consumption of leather products, especially online sales. The results show that popularizing the consumer's knowledge about the leather logo, promoting the use of the leather logo and highlighting the visual role of the leather logo in online sales can enhance the purchasing confidence of consumers, thereby increasing the market share of leather products and promoting the development of online sales of leather products.

Key words: online sales, leather products, logo, leather industry

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