基于扎根理论的中国皮革制品品牌形象研究

丁宁, 刘健西

Research on the Brand Image of Chinese Leather Goods based on Grounded Theory

DING Ning, LIU Jianxi

皮革科学与工程 . 2024, (1): 119 -124 . DOI: 10.19677/j.issn.1004-7964.2024.01.018