关键词: 触觉认知, 感性工学, 女包材质

Abstract: The relationship between material sense of touch and consumers' perceptual cognition has been explored based on the basic theories and methods of kansei engineering. The designers can better grasp the design elements of product material, and take the material of female bags as an example to carry out research. Firstly, the research object was determined. Then KJ method was used to determine perceptual vocabulary and likert scale was used to establish semantic scale. Finally, the principal component analysis method was used to process the data, and the image scale method and the comprehensive score of principal component were used to analyze the data. The corresponding relationship between tactile sense of material and perceptual cognition of consumers was established. Designers can comprehensively consider the popularity of material quality and material characteristics of female bags to provide certain reference for accurately grasping the emotional cognition of consumers.

Key words: tactile perception, kansei engineering, female bag material