Abstract: In recent years, the luxury goods industry has resumed growth. As a global consumer of luxury goods, the growth of China's market trend will continue with the growth of millennials. Taking the Chinese millennial consumer group as the research object, the questionnaire survey was conducted from consumption features, requirements and trends based on having arranged their definition and background of growth. Then it outlines the portraits of the consumers, the survey and its analysis has certain reference value and significance.

Key words: Millennials, luxury market, shoes and bag