Research on the Design Method of Sports Shoe Models based on Cultural Imagery

In order to deeply explain and analyze the matching relationship between the shape design of sports shoes and cultural imagery, and to enhance the users' recognition of the cultural elements in the design of sports shoes, a method of designing sports shoes with cultural imagery was proposed by combining perceptual engineering and shape grammar. Through collecting, evaluating and selecting samples of sports shoes, and carrying out shape deconstruction and feature interpretation, the Minnan heritage culture was selected as the object of cultural imagery research, and the design elements were determined through factor analysis and cluster analysis. A factor library of Jin Cang embroidery patterns was constructed, and the shape grammar was applied to product design. Results show that users have clear subjective impressions of the cultural imagery, and the perceptual factors of the shoes are mainly focused on the two aspects of shape and style. This method successfully extracted the non-heritage cultural imagery elements that meet the users' perception and integrated them into the shoe design, which provides an empirical case and methodological reference for related product design.