Discussion on the Future Development Strategies of Leather Luxury Goods based on Chinese "Millennial" Consumer Group

In recent years, China's luxury consumption growth has led the world. The consumption of leather luxury goods in China will continue with the growth of millennials. Combing the growing background of Chinese millennials with the future development situation of our country, this paper investigates the consumption characteristics and product demand of millennials in leather luxury goods, summarizes the current marketing means and product design status of luxury brands, and puts forward to make use of demographic dividend and geographical advantages, to vigorously develop the local market with the help of consumption return trend, and to integrate online and offline contacts with digital marketing as the core. To provide more resonant value of design services and local cultural identity and other development suggestions.