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解读PremièreVision展及2023~2024秋冬皮革流行趋势分析

PremièreVision and Leather Trend Analysis of 2023-2024 Autumn-Winter Season

  • 摘要: “PV展流行趋势”是Première Vision会展与全球时尚供应商深度共建的行业展览项目,从时尚源头的视角为皮革服饰行业在把握国际中高端市场动态需求方面,提供了有效参考;同时协同牵引时尚产业的生态供应链合作与产品创新解决方案。文章深度调研Première Vision巴黎展、深圳展部分趋势项目,研究其策展思路、构建流程、呈现形式、色卡内容、传播方式和循环生态应用理念,归纳得出2023~2024秋冬“简约、节俭、丰盈、克制”等可持续皮革流行趋势理念,有助于我国皮革服饰企业挖掘流行趋势背后的潜在市场规律,为可持续时尚的具象化探索、国内外双循环高质量发展及品牌国际推广策略提供建议。

     

    Abstract: "PV Exhibition Fasion Trend" is an industry project that was jointly built by Premiere Vision exhibition and global fashion suppliers. It can provide an effective reference for leather clothing industry from the perspective of fashion source in grasping the dynamic middle and high-end requirements in the international market. Meanwhile, it could conjointly guide ecological supply chain cooperation and product innovation solutions for fashion industry. This paper deeply investigated Premiere Vision exhibition in Paris and part of the trend exhibition in Shenzhen, and studied their exhibition strategies, development processes, presentation forms, color card contents, transmission modes, and the application concepts of cyclic ecologies. Then, the fashion trend concepts of sustainable leather such as "simplicity, frugality, abundance and restraint" in 2023-2024 autumn-winter was concluded. It is helpful for Chinese leather clothing enterprises to explore the potential market rules behind the fashion trends, and provide suggestions for the concrete exploration of sustainable fashion, high-quality development of domestic and foreign dual circulations, and the promotion strategies for international brands.

     

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