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基于结构性设计要素的女式皮鞋产品分类体系的研究

Research on the Classification System of Women's Leather Shoes based on the Structural Design Elements

  • 摘要: 为了提升制鞋产业的市场竞争力,解决女式皮鞋分类体系不完善的问题,本研究在收集网络营销女式皮鞋商品的基础上,从产品分类的角度利用网络爬虫技术对各类女式皮鞋商品品名进行了采集分析。然后依据扎根理论研究方法(Grounded theory)对商品品名进行了三级编码,最终通过对比分析确立了女式皮鞋的分类要素。研究结果提出了一种以跟底造型为“类”,以鞋头形状和鞋面覆盖率为“型”的分类体系。该分类体系以方便量化管理的结构性设计要素为鞋产品的分类指标,克服了以风格化要素为基准的分类体系难以规范的弊端,为鞋产品销售、设计和生产技术管理以及标准的制定提供了专业性的理论依据。

     

    Abstract: In order to enhance the market competitiveness of footwear industry and solve the problem of imperfect classification systems of women's leather shoes, this study used the web crawler technology to collect and analyze the trade names of various women's leather shoes from the perspective of product classification. Then, according to the principle of grounded theory, the collected trade names were coded at three levels, and the classification elements of women's leather shoes were established through the continuous comparative analysis. Based on these results, this work proposed a classification system which takes the heel height as "class" and the toe shape and upper coverage as "type". The classification system takes the structural design elements, which can facilitate quantitative management, as the classification index of shoe products, and overcomes the drawbacks that the classification system based on the stylized elements is difficult to standardize. The research results provide a professional theoretical basis for the sales, design and production technology management of shoe products and the formulation of standards.

     

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