Abstract: The awareness and demand of hundreds of consumers for sports shoes standards and their testing technologies were surveyed by combining the offline and online methods. The focus was played on the consumers’ understanding of sports shoes standards and other related knowledge, the channel demand for participating in standardization activities, the performance of sports shoes and the demand for testing technologies. Based on the analysis of the survey results, relevant suggestions were put forward for the development of sports shoes testing technology and the improvement of the standard system, including strengthening the publicity and implementation of sports shoes standards, broadening the learning ways of standardization knowledge and the application of emerging testing technologies. These suggestions can provide the reference basis and direction for the construction of sports shoes standard system and the development of related testing technologies.