景观设计方法在鞋类产品陈列设计的应用研究
Application of Landscape Design Method in Display Design of Footwear Products
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摘要: 目前我国鞋服品牌门店陈列的设计还处于产品展示阶段,在营造友好的产品购物体验和环境方面还存在着不足;而景观设计则重点是营造好的视觉体验,从而带来用户的身临其境和沉浸其中。因此,为了突破鞋服陈列设计的固有设计思想,开拓鞋类产品陈列设计的新思路,本研究结合现有的景观设计理论,探讨了景观设计与陈列设计的共通性及景观设计方法在鞋类产品陈列设计中的应用。在本研究中,我们对鞋服卖场的入口设计、空间布局、主次鞋品陈列的规律以及人体工程学在陈列设计的应用等发面进行了案例分析。最后,我们认为景观设计的方法应用在鞋服品牌门店的陈列是可行的,未来将与鞋服品牌合作,共同将相关理论和方法实施应用。Abstract: At present, development of shoe and garment display design is still ?in the stage of product display and the product shopping experience and the environment also have shortcomings.However, those drawbacks are the advantages in landscape design and it makes the audiences merge in the sight and enjoy themselves. Therefore, the aim of this study is to introduce the theory and methodology of landscape design into shoe and garment display design. In this study, we conducted case studies on the design of entrance, spatial layout, the rules of primary and secondary shoe display; meanwhile we also discussed the application of ergonomics of landscape domain in display design. Overall, it was postulated that the application of the theory and methodology of landscape design in the footwear display design is available and these application would become realistic in the future cooperation with the footwear brand.