Abstract: The research method of psychology-cognitive behavior was applied for effect evaluation of online sales presentation of female single leather bags based on visual cognition of customers. The E-Prime software was employed to explore and analyze the difference in the evaluation of the display effect of female leather bags under the different background with various display angles. The results show that the side effect and the background effect are the most popular when the display angle is 30° and 45°. The interaction between display angle and display background highlights the visual effect of female leather bag presentation. This work provides scientific reference for the online marketing display strategy of apparel accessories.