Abstract: According to the development of economy and the improvement of living standards, consumers' demands for costume tend to be diversified and personalized. In recent years, special-shaped shoes showed good potential in market development. Synthesizing the development status and value analysis of modern special-shaped shoes, focused on core elements such as target population, consumption habits, consumption aspirations and market prospects to do questionnaire survey. Analyzing the consumption market and product design of modern special-shaped shoes, the design and development strategy of special-shaped shoes are further explored, and then the development strategy is discussed to provide reference and suggestions for the market development and product innovation of the market for special-shaped shoes.