Abstract: Q methodology was adopted for in-depth investigation to explore respondents' perceptions and attitudes toward the integration of Minnan intangible cultural heritage (ICH) into bag design and analyze their preference types and design needs. Through literature review and expert interviews, 33 Q-set about Minnan ICH bag design were collected. Stratified sampling was used to select 29 P-samples. Factor analysis was performed using the Quanl pc program to analyze respondents' viewpoints, resulting in five preference types. Among them, internationalization preference type had the highest eigenvalue of 11.65, reflecting respondents' strong recognition of global design elements. It is followed by the types of fast fashion, practicality, and localization with the eigenvalues of 4.89, 4.12, and 3.45, respectively, highlighting respondents' emphasis on fashion, functionality, and cultural identity. The sustainability preference type had a factor value of 2.15, but still exhibited potential for future design. This study provides new insights into the innovative application of Minnan ICH elements in bag design and offers valuable reference for future development.