Abstract: The paper discussed the application of Artificial Intelligence Generated Content (AIGC) technology in the design of cultural and creative footwear. It first described the cultural background and IP value of Xunpu Zanhuawei, and then evaluated the feasibility and application pathways of AIGC technology in the design of cultural footwear. Based on Alibaba Cloud's Qwen and the Midjourney platform, this study explored an efficient collaboration mechanism between designers and AIGC technologies, and generated footwear design concepts that align with the cultural characteristics of Xunpu Zanhuawei. The results show that, under the guidance and leadership of designers, AIGC technology as a powerful supporting tool can significantly enhance design efficiency and expand designers' creative boundaries, thus demonstrate great potential in the field of cultural and creative footwear design.